Automotive Marketing and Management
Make a Difference in The Automotive Industry. Gain Real-World Experience Before You Leave NU.
Did you know that Automotive Marketing and Management is one of the largest, growing programs at Northwood University? We offer our students numerous opportunities to attend and run projects in this field.
We work with industry professionals to ensure the Automotive Marketing and Management program delivers innovative learning experiences. Our program is taught by faculty who come from the automotive industry, with guest speakers attending lectures almost every week.
Complete your major in 4 years with an accelerated BBA/MBA track. You can earn both a bachelor’s and master’s degree before you leave NU, giving you a competitive edge in the job market.
HANDS-ON EXPERIENCE
Success of Our Graduates
Why should you join the growing automotive industry?
United in Pursuit of Industry Excellence
Hear from our students
Influential Impact Makers
My experience at Northwood gave me the tools and resources along with hands on learning and real-world experience I needed to pursue my career in the automotive industry.
– Isabel L.
NU Auto has helped me not only grow in the automotive industry but as a person in general. I am surrounded by students and the future leaders of this industry, pushing me to exceed even my expectations. With the help of NU Auto and my team members I know that I will be able to grow what my family has started in this automotive industry.
– Nathan S.
I challenged myself to participate in the Dealership Simulation sponsored by Ally. I can take what I learned in the simulation and apply it to all areas on business, not just in the dealership setting. I would recommend automotive students to participate.
– Emerson G.
You are put on a team with people from all around the world. You work together to act as an automotive manufacturer. You compete against the other groups to gain the highest market share and market value by making decisions, managing and creating new types of vehicles. It was a great experience and would recommend to everyone.
– Noah W.
The opportunity to attend the AAPEX/SEMA shows are an amazing opportunity! Between the ability to network with executives from hundreds of companies on the AAPEX side to seeing some of the most insane builds on the SEMA side, it is an event that nobody who attends will forget.
– Brendan K.
My experience at NADA in San Francisco was Incredible! Being able to go on a trip with people who share such a passion for the auto industry was a great experience. I would highly recommend going if you have the chance while a student at Northwood.
– Maddy B.
I was fortunate enough to be given the opportunity to attend the Automotive Hall of Fame where I was able to network ad well as gain their knowledge and insights on the industry
– Isabel L.
Employers of Automotive Marketing and Management Alumni
- Alliant National Title Insurance Company, Inc.
- Al Serra Automotive Group
- Amarr Garage Doors
- American Honda Motor Company, Inc.
- Asbury Automotive Group
- Automotive Finance Corporation
- Automotive Strategic Alliances
- Blodgett Inc.
- Braman Motor Cars
- Chrysler, LLC
- Innerworkings, Inc.
- ISA REPS
- J. D. Power
- Kelley Blue Book
- Burt Watson Chevrolet / Buick / GMC
- Kia Motors
- LaFontaine Automotive Group
- Lexus, a Division of Toyota Motor Sales, U.S.A.
- Mercedes Benz of Miami
- Northwestern Mutual Financial Network
- Peugeot Autohaus Engel, Germany
- Consumer Insights, Inc., Philippines
- Dworkin Chevrolet
- Ed Bozarth Nevada #1 Chevrolet
- Fifth Avenue Auto Haus Volkswagen, Ltd., Canada
- Ford Motor Company, Canada
- Ford Motor Company, U.S.A.
- Ganley Akron, Inc.
- General Motors
- Gold Coast Maserati / Bentley / Rolls Royce / Bugatti / Lamborghini
- Highland Ford, Canada
- RLMB Auto Sales Inc.
- Sheridan Nissan
- South Centre Fine Cars
- The Breakers Palm Beach
- Three Rivers Chrysler Jeep Dodge
- Toll Global Forwarding
- Tom’s Ford
- U.S. Marine Corps
- Volkswagen Credit Inc.
- Wagner Ford
- Westgate Chevrolet
- Wickstrom Auto Group
Hear from students & THeir Parents
The Inside Perspectives
Michael is a Class of 2016 Automotive Marketing and Management Major.
Hear about alumna Isabel Leach’s experience as a Northwood student.
Hear from AMM major Ethan Schad’s mom the story of how Ethan found a different kind of automotive-focused education at Northwood.
AMM major Maddy Bork’s mom shares the unique benefits of Northwood’s Automotive Marketing and Management program for those entering the Automotive Industry.
Network & Develop Your Skills
At Northwood University, we offer numerous opportunities for our students to get involved in their program. Automotive students have the chance to participate in a variety of real-world experiences and can travel the country to attend events.
The Auto Show Gala
An annual event at Northwood University, raising substantial scholarship funds and uniting alumni in Midland, Michigan through a sellout crowd, live auction, and live entertainment.
NADA
Northwood University Automotive students are given the opportunity to engage with real time business leaders at the annual NADA Conference. Over the course of the week, students have a chance to meet and honor Northwood alumni that have made an impact within the automotive industry.
Outstanding Business Leaders
The Outstanding Business Leader Executive Committee plays an integral role in the preparation of the future business leaders of a global, free-enterprise society by providing inspiration, mentorship and scholarship to Northwood University students.
Dealership Simulation Sponsored by Ally
Over the course of this mandatory program, students take on a struggling simulated dealership and try to bring it out on top. Through the help on financial documents, team collaboration and classroom knowledge, students run the dealership to make a profit.
AAPEX / SEMA
The AAPEX Show is an automotive aftermarket industry show co-owned by the Autocare Association and the Automotive Aftermarket Suppliers Association and is held each year in Las Vegas, Nevada.
The SEMA Show is the premier industry trade show for automotive specialty equipment manufacturers to display alongside automotive manufacturers to debut new, innovative products, and connect individuals and companies from all over the world.
Meet Your Faculty
Associate Professor and Department Chair, Automotive Marketing/Management
Email: brighte@northwood.edu
Phone: (810) 845-7675
Office Location: NADA Faculty Offices
Subaru of New England Professor of Automotive Strategy
Email: oventhad@northwood.edu
Phone: (989) 506-9920
Office Location: NADA / R. Gary Stauffer Building
Assistant Professor, Automotive Marketing and Management/Accounting
Email: gorhams@northwood.edu
Phone: (989) 859-6691
Office Location: NADA Faculty Offices
Automotive Professionals
Our Advisory Council
We work with industry professionals to ensure the Automotive Marketing and Management program delivers cutting-edge learning experiences.
Tobias Schrader
Volkswagon
